‘SALONE DEL AUTOMOBILE’ by award winning product and interior designer Lee Broom was revealed. A unique travelling show which was staged inside Broom’s industrial delivery van, the installation was driven all the way from the design studio HQ in Shoreditch, East London to Milan. At Spazio Rossana Orlandi, the van doors were opened to reveal a dramatic surreal recreation of a traditional Italian palazzo and showcase the new lighting range ‘Optical’.
Nominated for the Milano Design Award 2016 and named one of the 16 best shows out of over 1,500 installations during Milan Design Week 2016, with the #MILANVAN Broom created a unique and compact mobile installation. The interior, all in Lee Broom signature grey, with its ornate columns and architrave was an unexpected backdrop for the graphic new monochrome lighting collection. Highlighted by an illuminated floor, the result was a theatrical and engaging moment for people to share as they passed by.